03 / NEON BERLIN
UX / UI brief developed for a conceptual Berlin-based tour company, Neon Berlin, to launch their digital presence through a bold and engaging app and website experience. Aimed at adventurous, easygoing travellers in their 20s and 30s, the platform invites users to explore Berlin like a local—authentically, spontaneously, and with a sense of fun. The design balances vibrant digital blues and greens with clean white space to create a fresh, dynamic interface that feels both current and intuitive. A friendly, casual tone of voice runs throughout the user journey, reinforcing the brand’s approachable, energetic personality.
User Interface
User Experience
User Experience
