01 / FLEXO
A rebranding project focusing on the positive impacts of hands on, material based play for children aged 2-6 years of age. Unlike structured tools or screens, open-ended materials invite curiosity, experimentation, and self-directed discovery. By turning play into a journey for development, every touch becomes a chance to learn, a chance to grow, and a chance to create something entirely of their own. By shaping, squishing and creating, the material itself becomes a mechanism - for learning, creativity and joyful exploration.
Brand Strategy
Brand Identity
Typography
Brand Identity
Typography
